Julia Gillard and the Casting Couch

 

Public figures can be considered examples of marketing. In this light, becoming Australia’s first woman Prime Minister in Julia Gillard and the Casting Couch (2016) depends on a shifting social discourse, casting it as a performance that seems passive to consumer-spectators. While the changing of props and physical gestures from frame to frame suggests an image that is forever moulding to external demands, these elements may also shed light on something beyond plasticity. Through continuous guising and stage setting, a kind of playfully complicit, and thus questionably subordinate, self agency emerges.

 

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