Julia Gillard and the Casting Couch

Julia Gillard and the Casting Couch (2016) involved an enactment of former Prime Minister Julia Gillard to convey the manipulation of one’s image in the public domain with a focus on the relationship that a subject has with their own representation.

Successful politicians can be considered examples of successful marketing. In this light, Australia’s Prime Minister depends on an ever shifting social discourse, casting it as a performance that seems passive to the changing needs of consumer-spectators. While changing props and physical gestures from frame to frame suggest an identity that molds to changing societal demands, these elements may also shed light on something beyond such plasticity. The changing guises and stage setting may betray a kind of playfully complicit, and thus questionably subordinate, self agency.

 

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