Julia Gillard and the Casting Couch

 

Successful politicians can be considered examples of sound marketing. In this light, becoming Australia’s Prime Minister in Julia Gillard and the Casting Couch (2016) depends on an ever shifting social discourse, casting it as a performance that seems passive to the changing needs of consumer-spectators. While changing props and physical gestures from frame to frame suggest an identity that moulds to changing societal demands, these elements may also shed light on something beyond such plasticity. Through continuous guising and stage setting, a kind of playfully complicit, and thus questionably subordinate, self agency emerges.

 

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